Strategic development of Knol

News & Updates

Knol was launched by Google almost a year ago and the big worry back then was that Google might favor Knol in terms of search rankings. We did a search and stopped at various places on the web to expose this idea back then, but we failed to expose it and the idea itself got debunked now.

Google Knol did not receive any special favors or advantage in Google’s rankings. When Knol was launched some people did get this doubt and they asked about it. We did an extensive search around the web and said that Knol would not receive any special benefits in the scoring or ranking search. This was 6 months ago and now with the benefit of 6 months worth of observation everyone can now agree that Knol doesn’t get any special boost or undue advantage in Google’s rankings.

So can definitely call that idea completely debunked now.

Now that Knol is a year old it is trying new strategies to come up in the field. In a recent announcement on the Google Blog, the Public Library of Science is starting up a new website on Knol to publish research results about influenza. Influenza will be moderated by an expert group of researchers. With H1N1, it is important to communicate preliminary results, and this new site provides a way to do that.

The most amazing fact about the Knol which impressed all of us and is one of the Knol’s strengths is that it made easier to add knowledge to the web. For instance, we haven’t seen many documents over the internet written in Arabic language. But with the Google Knol’s project there is a stack of informative pages added to the web in Arabic language.

Check out this video: